The Arizona Republic has recently published some articles highlighting the Attorney General’s attempt to shut down air conditioning & heating companies that have been using questionable sales tactics. There are some misleading and deceptive sales techniques used to try and trick consumers into buying services and products utilizing various types of print and direct mail advertisements.
A few of these misleading and deceptive sales practices are:
1. False Safety Notices – Used to scare consumers into buying unnecessary systems and repairs.
Advice – You should never purchase something that a company is trying to scare you into buying.
2. Official Looking Solicitations – Direct mail that appears to be mandatory alerts from the federal government or post office.
Advice – Direct mail should look and appear like it’s coming from an air conditioning company, not the post office or federal government.
3. Misleading Rebate Information – False deadlines given to trick a consumer into buying something before it expires.
Advice – Always verify the information by researching the internet. Fact: ALL rebates expire November 15, 2011.
4. Offering Free Service Calls – Used to get a serviceman into your house to offer you stuff you don’t need.
Advice – Be leery! Nothing is for free…these companies are looking to get into your home and find something wrong so they can sell to you.
5. Unrealistic Low Prices – Offering up to $5,000 Off a new air conditioner.
Advice – If it seems too good to be true…then it probably is! The average cost of a new A/C unit is $5,000-$6,000 so there’s no way a company can make money offering savings of $5,000.
As one of the leading A/C companies in Arizona, it is frustrating for us to see competitors in our industry using these tactics. It perpetuates a negative perception of our the entire industry and we end up battling the negative effects when we are in business to do the right thing.
There are good companies out there but be cautious and do your research. Check the Better Business Bureau for a minimum of an A rating. Look at the Registrar of Contractor’s website and look for a clean record. Most importantly, get a referral from a friend and ask how they were treated.
At Precision Air & Heating, our motto is People Before Profits. It might sound cliché but we tell our technicians all the time…take care of the people and the profits will take care of themselves. Check out our A+ rating on the BBB and exemplary record on the ROC and then make “The Precision Decision”!
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